How to Get Pedestrian Movement Data with a Map-based Survey?

October 24, 2017
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Getting relevant pedestrian movement data is a key to planning walkable and liveable cities. But movement data on active transportation, such walking or cycling, is often difficult to obtain and cluster. Its collection is expensive, requires manpower, resources, and new ideas for execution. New digital tools and research methods, such as PPGIS and map-based questionnaires, can help source pedestrian movement data and use it later for planning processes.

Collect pedestrian movement Data in an efficient way

The significant factors in the selection of the walking route are comfort, safety, atmosphere, and accessibility. These factors are all highly subjective.

When mapping walkable areas and those harder to access on foot, it is a good idea to ask how the local inhabitants perceive the situation in their neighborhoods.

Map-based surveys using PPGIS method are an efficient way of obtaining pedestrian movement data and subjective factors influencing this behavior. That’s why Maptionnaire was used for an extensive naiton-wide health survey in Denmark to get data on residents’ moving habits and motivations.

Pedestrian survey with map-based methods in Helsinki

Kuninkaankolmio is an area at the outskirts of Finland’s capital, Helsinki. The area constitutes of typical peri-urban environments, low-rise residential developments, shopping areas, vast green spaces, and office clusters. Researchers and municipal leaders wanted to know the daily mobility patterns of the inhabitants; where, how and, why do they move?

The chosen method for the data collection was to conduct a PPGIS survey. Respondents were asked to draw on a map of the area where they usually go on foot and tell whether the route feels safe, atmospheric, well-maintained, or the opposite.

The analysis of the data collected tells that inhabitants enjoy going around their neighborhood on foot. Most marked routes were perceived positively and they cover the area at large. Negatively marked routes were clustered close to the train stations, which signals a need for the planners to look carefully at some spots.

Interestingly enough, some routes drawn revealed secrets of the neighborhood. Hidden shortcuts that the planners may not know about, but that are important for the pedestrian mobility of the area. When studying pedestrian movement, the PPGIS method can reveal insight about the mobility possibilities known only to those living in an area.

The picture shows Kuninkaankolmio where the research was conducted. Due to the picture being quite old, the quality is not as good. We apologize for that.
The picture shows Kuninkaankolmio where the research was conducted.

The evaluation and improvement of pedestrian environments are high on many municipal agendas, as well as the aim to increase the pedestrian modal share. That’s why cities need to establish a dialog with residents — to plan together with people. Community engagement platforms — and Maptionnaire is one of them — help with this mission.

Have a look at a recent city-wide walkability study from Helsinki. It was also made with Maptionnaire platform.

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